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Shake Shack will launch its first-ever loyalty program later this year as part of a broader technology push aimed at driving repeat visits and deeper customer engagement. The burger chain said ...

Shake Shack is enhancing its guest engagement with app-exclusive offers and a gamified loyalty program. App users may get any size soda for $1. The offer is one of several "Shack Hacks" planned to ...

The company wants to keep customers engaged through technology, but it betrays a brutal truth about what loyalty really means. I suppose, on a long-enough time scale, every business comes to the ...

I suppose, on a long-enough time scale, every business comes to the conclusion that the thing it needs most is a customer loyalty program. On the one hand, it makes sense. If you incentivize customers ...